Identity · Packaging · 2026
Solen Bakery
Client
Solen ApS, København
Year
2025 — 2026
Role
Identity, packaging, art direction
Output
Mark, type system, 14 SKUs, van livery
A bakery that opens before the sun — so the mark fills like one.
Solen had outgrown a logo drawn on a napkin in 2014. Four shops, a wholesale line and a van later, the bakery needed a system that could keep pace without losing the early-morning charm. The new mark fills with sun through the day — empty at 05:00, full by noon — and every touchpoint borrows that clock.
The system is deliberately cheap to run. One ink on uncoated stock, one die for every bag size, and a type system that sets itself.
01 — The mark at four stages of fill
02 — Bag system, one die, four sizes
“We stopped explaining the brand to suppliers. We just send them the page.”
Annika Holm · Founder, Solen
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