Vintner

Festival identity — 2024

Client: Vintner Growers' Festival · Role: Identity, label system · Output: Identity, 40 grower labels, festival campaign

One label, forty growers, a single shared grid. The festival pours wine from forty small growers who could never afford forty identities — so they share one. The label grid fixes every element's position; each grower supplies only two things: a soil sample and a signature.

The soil is scanned and becomes the label's ground; the signature is enlarged to become its mark. Nothing else changes, and shelved together the forty bottles read as one striped landscape of the valley.

The campaign photographs the growers' hands instead of their faces, printed at 1:1 scale, holding nothing.

"A collective identity that actually behaves collectively." — wine trade press